Astute Consulting

Business Consulting & Coaching

The biggest part of business transformation is changing the way we think.

Digital Leadership & Small Business Growth

Transformation & Consultancy

I have worked in the IT industry since 1993 and have developed an eclectic variety of skills in management and strategy along with a breadth and depth of technical knowledge and experience. Clients have described me as ‘Knowledgeable, personable, refreshing, unbiased, diligent, help!‘ ‘A breath of fresh air in a world where IT complexity often seems to create as many challenges as it solves.’

As an Enterprise Architect, IT Solutions & Technology Consultant, I believe in being an enthusiastic leader, helping companies to structure their IT so that it becomes a business enabler not a barrier to communication & growth.

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What they're Saying & Testimonials

Business Articles

Martin has produced many articles covering areas from business growth and prosperity to Digital and IT transformation.

Lack of clarity as to why change is necessary?

Click below to start reading.

Read Martin's Business Articles


Digital Transformation

The Significant 7 Imperatives for Delivering Successful Change in Complex IT Projects

Why did I write a Book

I wanted to share what I had learned about delivering successful solutions that drive business’s forwards to greater success and improve the lives of those working in them and realised that writing a book was perhaps the best option. Along with my colleague, we identified the Significant 7 Imperatives for Delivering Successful Change in Complex IT Projects, that came up time and again in all our successes.

For this and many other Publications go to Martin's Book Store

Who is Martin Sharp?

Perhaps you have found that there is a lack of clarity as to why change is necessary?

Is the lack of a reason why causing you or your organisation confusion, increased costs and decreasing position? Maybe your organisation or team is not on board with the transformation ahead and are causing delays, distress and distractions, potentially to the point of actively sabotaging the initiative? Possibly the information distributed is not being understood by the audience and is further compounding the problems?

Imagine then that the reason behind the change is understood and those involved in the transformation can see the benefits for themselves personally, for the organisation and those externally to it such as customers, regulators or standards bodies. Your aspirational plan is being formed into a clear digital vision that your organisation can use to reimagine itself, redefining experiences, opportunities and associations.

There has never been a better time to take advantage of these benefits. In a world where even the constant of change is being overtaken by the acceleration of change, to survive and thrive in the 21st century you need to have a digital strategy, have a clear understanding and an alignment with that of your customers.

But who am I? As an Author; Coach; Mentor; Consultant; Speaker; enterprise architect and strategic thinker, I believe in delivering successful change in complex environments and clarity to the most complex of my client issues. Navigating the complex and ever-changing IT landscape, I have been told I my pragmatic solutions deliver change and realise business benefit within every organisation, every time.

I love computers, I have done even when I was a small boy. They are so simple, logical, obedient. But not everything in life is like computing. My career has had its ups and downs, from the of having to make many my employees redundant to the elation of delivering the IT transformation making a merger or acquisition successful. The key for me though is continuous improvement, learning and implementing a diverse and eclectic array of subjects allowing me to not only translate between the business and IT but in many cases remove the divide altogether.

When not working, I enjoy spending time with his family exploring, learning and having fun. I performed the recovery of Lower Wharfe Canoe Club, a British Canoe Union affiliated club and recognised by Sports England’s Clubmark accreditation as Chairman and continues as an active paddlesport coach. I have also participated in the International Snow Sculpting competition in Ischgl, Austria as a member of the British Snow Sculpting Team.


In 2016 Martin became an award-winning author with his book: Digital Transformation: The Significant 7 Imperatives for Delivering Successful Change in Complex IT Projects and was asked to write for the British Computer Society for their 2015 publication Digital Leaders. Then in 2017, Martin was made an international award-winning speaker by the Professional Speakers Academy.

And in 2018 became an Amazon best selling author in the leadership category.

What is WAXTIE Ltd

We are living in a golden age of opportunity, where it has never been easier to make change happen. Waxtie helps organisations leverage their products and services.


Find out more about WAXTIE